In order to design the prototype for the Mobile Mini application, I have looked at the graphics and visuals of the Mini brand.
Apart from its car showrooms, the largest advertising space for Mini to promote their brand is their website www.mini.co.uk. The style of the site is very simple and stylish, the visual design of the website uses predominantly black with white text, with only slight colour being seen in the borders that highlight headings and images. This look of slick yet simple graphics is seen in their print adverts and also TV adverts.
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