Mobile Mini Interface

Below are some screenshots for the Downloads section of the Mobile Mini application.


MAIN MENU
The main menu for the application includes RSS News, Downloads and Uploads.

In keeping with the Mini brand and also taking small screen design issues to mind, I have kept the visual design to a minimum using white text on black background and a blue border to highlight the selected menu option. The mobile Mini logo also appears at the top of the main menu.

Users navigate the menu by using the up/down arrows or joystick and select using the two soft keys.




DOWNLOADS
The sub-menu for Downloads allows the user to browse multimedia from the Mobile Mini service. The content is divided into Wallpapers, Videos and Games.

I have kept the layout as a text based list.










WALLPAPERS
The Wallpaper menu uses the same list layout but includes thumbnail images of mobile phone wallpapers for users to download.

Mobile Mini Service

The website for the Mobile Mini Service will be www.mobile-mini.co.uk.

The mobile phone application will be used as an upload and download service. A user with the application installed will have Mobile Mini as an option when sending multimedia messages. The application will be installed on the phone in the Applications folder.

Mobile Mini logo:

The menu structure of the application will look something like this:

MAIN MENU
RSS News

Downloads
-Wallpapers
-Videos
-Games

Uploads
-Pictures
-Videos
-Mini iMix
-My Uploads

Mini Brand

In order to design the prototype for the Mobile Mini application, I have looked at the graphics and visuals of the Mini brand.

Apart from its car showrooms, the largest advertising space for Mini to promote their brand is their website www.mini.co.uk. The style of the site is very simple and stylish, the visual design of the website uses predominantly black with white text, with only slight colour being seen in the borders that highlight headings and images. This look of slick yet simple graphics is seen in their print adverts and also TV adverts.

Idea Development

I have decided to develop the Mini Fair 2007 idea, but incorporate some of the user driven content ideas of the Myspace Mobile concept. This is how the idea has developed:

MOBILE MINI
The main aim of the campaign is to generate a greater public interest in the new re-designed Mini in the months leading up to Mini Fair 2007. By pairing the Mini with mobile phones, new technology and games and events, the Mini continues to have its classic sense of fun and adventure. I aim to produce an application for a mobile phone that allows the user to access made-for-mobile content about the new Mini and Mini Fair 2007.

The service will provide:
-RSS feeds giving up to date information on upcoming Mini events and news
-Downloads (Wallpapers, Advert videos, Mobile Phone Games)

The application will also act as a uploading service so that the users can upload their own content to the Mobile Mini service to share with other members.

Users will be given an account and be able to upload:
-Photos which will be entered into a competition to win a Mini at the event
-Videos ('Send us your Mini Adventures')
-iMini users create Mini Playlists of their favourite driving music

Although the campaign is in its essence an advertising plan it also aims to strengthen the community that has built up around the new Mini.

SCENARIO
John has just purchased his ticket to the Mini Fair 2007 from the official Mini website, a banner at the top of the screen advertises the Mobile Mini Campaign. John clicks on the banner and is taken to the campaign website where he reads all the information about Mobile Mini. He thinks its a great idea, downloads the application and installs it on his phone.

On his way to work he spies a cool looking new Mini, takes a picture and sends it off using the application. He tags it with his location and carries on his journey to work, confident that his count of mini pictures is on its way up! In his lunch break he checks out the national and local leader tables to see how he is doing and has a quick look at some of the top videos and pictures in his area.