I read this on the news. We've all been given an award:
"Yes, you. You control the Information Age. Welcome to your world."
Time Magazine has named 'You' Person of the Year 2006. The award is for the person that has had the most effect on the global media over the past year. And apparently that is you.
"It's a story about community and collaboration on a scale never seen before. It's about the cosmic compendium of knowledge Wikipedia and the million-channel people's network YouTube and the online metropolis MySpace. It's about the many wresting power from the few and helping one another for nothing and how that will not only change the world, but also change the way the world changes.
-Read article HERE
11 Dec 2006
Research > Mini Advertising
I have looked into the way in which Mini advertise their brand and car. I have found the current marketing campaign is called 'Make sure its a Mini Adventure'.
The marketing campaign involves TV and print ads as well as the website above. The concept of the campaign is to advise the public to be aware of the growing number of fake Minis and then helping them to spot a genuine Mini.
The concept of the ads works well with the main idea and selling point of the Mini being a fun car. The campaign plays on the fact that people will go to extraordinary lengths to own a Mini - even painting a garden shed.
The marketing campaign involves TV and print ads as well as the website above. The concept of the campaign is to advise the public to be aware of the growing number of fake Minis and then helping them to spot a genuine Mini.
The concept of the ads works well with the main idea and selling point of the Mini being a fun car. The campaign plays on the fact that people will go to extraordinary lengths to own a Mini - even painting a garden shed.
9 Dec 2006
Idea Development
I have decided to develop the Mini Fair 2007 idea, but incorporate some of the user driven content ideas of the Myspace Mobile concept. This is how the idea has developed:
MOBILE MINI
The main aim of the campaign is to generate a greater public interest in the new re-designed Mini in the months leading up to Mini Fair 2007. By pairing the Mini with mobile phones, new technology and games and events, the Mini continues to have its classic sense of fun and adventure. I aim to produce an application for a mobile phone that allows the user to access made-for-mobile content about the new Mini and Mini Fair 2007.
The service will provide:
-RSS feeds giving up to date information on upcoming Mini events and news
-Downloads (Wallpapers, Advert videos, Mobile Phone Games)
The application will also act as a uploading service so that the users can upload their own content to the Mobile Mini service to share with other members.
Users will be given an account and be able to upload:
-Photos which will be entered into a competition to win a Mini at the event
-Videos ('Send us your Mini Adventures')
-iMini users create Mini Playlists of their favourite driving music
Although the campaign is in its essence an advertising plan it also aims to strengthen the community that has built up around the new Mini.
SCENARIO
John has just purchased his ticket to the Mini Fair 2007 from the official Mini website, a banner at the top of the screen advertises the Mobile Mini Campaign. John clicks on the banner and is taken to the campaign website where he reads all the information about Mobile Mini. He thinks its a great idea, downloads the application and installs it on his phone.
On his way to work he spies a cool looking new Mini, takes a picture and sends it off using the application. He tags it with his location and carries on his journey to work, confident that his count of mini pictures is on its way up! In his lunch break he checks out the national and local leader tables to see how he is doing and has a quick look at some of the top videos and pictures in his area.
MOBILE MINI
The main aim of the campaign is to generate a greater public interest in the new re-designed Mini in the months leading up to Mini Fair 2007. By pairing the Mini with mobile phones, new technology and games and events, the Mini continues to have its classic sense of fun and adventure. I aim to produce an application for a mobile phone that allows the user to access made-for-mobile content about the new Mini and Mini Fair 2007.
The service will provide:
-RSS feeds giving up to date information on upcoming Mini events and news
-Downloads (Wallpapers, Advert videos, Mobile Phone Games)
The application will also act as a uploading service so that the users can upload their own content to the Mobile Mini service to share with other members.
Users will be given an account and be able to upload:
-Photos which will be entered into a competition to win a Mini at the event
-Videos ('Send us your Mini Adventures')
-iMini users create Mini Playlists of their favourite driving music
Although the campaign is in its essence an advertising plan it also aims to strengthen the community that has built up around the new Mini.
SCENARIO
John has just purchased his ticket to the Mini Fair 2007 from the official Mini website, a banner at the top of the screen advertises the Mobile Mini Campaign. John clicks on the banner and is taken to the campaign website where he reads all the information about Mobile Mini. He thinks its a great idea, downloads the application and installs it on his phone.
On his way to work he spies a cool looking new Mini, takes a picture and sends it off using the application. He tags it with his location and carries on his journey to work, confident that his count of mini pictures is on its way up! In his lunch break he checks out the national and local leader tables to see how he is doing and has a quick look at some of the top videos and pictures in his area.
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