Idea Development

I have decided to develop the Mini Fair 2007 idea, but incorporate some of the user driven content ideas of the Myspace Mobile concept. This is how the idea has developed:

MOBILE MINI
The main aim of the campaign is to generate a greater public interest in the new re-designed Mini in the months leading up to Mini Fair 2007. By pairing the Mini with mobile phones, new technology and games and events, the Mini continues to have its classic sense of fun and adventure. I aim to produce an application for a mobile phone that allows the user to access made-for-mobile content about the new Mini and Mini Fair 2007.

The service will provide:
-RSS feeds giving up to date information on upcoming Mini events and news
-Downloads (Wallpapers, Advert videos, Mobile Phone Games)

The application will also act as a uploading service so that the users can upload their own content to the Mobile Mini service to share with other members.

Users will be given an account and be able to upload:
-Photos which will be entered into a competition to win a Mini at the event
-Videos ('Send us your Mini Adventures')
-iMini users create Mini Playlists of their favourite driving music

Although the campaign is in its essence an advertising plan it also aims to strengthen the community that has built up around the new Mini.

SCENARIO
John has just purchased his ticket to the Mini Fair 2007 from the official Mini website, a banner at the top of the screen advertises the Mobile Mini Campaign. John clicks on the banner and is taken to the campaign website where he reads all the information about Mobile Mini. He thinks its a great idea, downloads the application and installs it on his phone.

On his way to work he spies a cool looking new Mini, takes a picture and sends it off using the application. He tags it with his location and carries on his journey to work, confident that his count of mini pictures is on its way up! In his lunch break he checks out the national and local leader tables to see how he is doing and has a quick look at some of the top videos and pictures in his area.