Research > Mini Advertising

I have looked into the way in which Mini advertise their brand and car. I have found the current marketing campaign is called 'Make sure its a Mini Adventure'.

The marketing campaign involves TV and print ads as well as the website above. The concept of the campaign is to advise the public to be aware of the growing number of fake Minis and then helping them to spot a genuine Mini.


The concept of the ads works well with the main idea and selling point of the Mini being a fun car. The campaign plays on the fact that people will go to extraordinary lengths to own a Mini - even painting a garden shed.