I have decided to develop the Mini Fair 2007 idea, but incorporate some of the user driven content ideas of the Myspace Mobile concept. This is how the idea has developed:
MOBILE MINI
The main aim of the campaign is to generate a greater public interest in the new re-designed Mini in the months leading up to Mini Fair 2007. By pairing the Mini with mobile phones, new technology and games and events, the Mini continues to have its classic sense of fun and adventure. I aim to produce an application for a mobile phone that allows the user to access made-for-mobile content about the new Mini and Mini Fair 2007.
The service will provide:
-RSS feeds giving up to date information on upcoming Mini events and news
-Downloads (Wallpapers, Advert videos, Mobile Phone Games)
The application will also act as a uploading service so that the users can upload their own content to the Mobile Mini service to share with other members.
Users will be given an account and be able to upload:
-Photos which will be entered into a competition to win a Mini at the event
-Videos ('Send us your Mini Adventures')
-iMini users create Mini Playlists of their favourite driving music
Although the campaign is in its essence an advertising plan it also aims to strengthen the community that has built up around the new Mini.
SCENARIO
John has just purchased his ticket to the Mini Fair 2007 from the official Mini website, a banner at the top of the screen advertises the Mobile Mini Campaign. John clicks on the banner and is taken to the campaign website where he reads all the information about Mobile Mini. He thinks its a great idea, downloads the application and installs it on his phone.
On his way to work he spies a cool looking new Mini, takes a picture and sends it off using the application. He tags it with his location and carries on his journey to work, confident that his count of mini pictures is on its way up! In his lunch break he checks out the national and local leader tables to see how he is doing and has a quick look at some of the top videos and pictures in his area.
Showing posts with label ideas. Show all posts
Showing posts with label ideas. Show all posts
9 Dec 2006
24 Nov 2006
Ideas
The following are just some brainstormed ideas I have had for the project.
SAT-NAV
One of my first ideas was a satellite navigation system for mobile phones and PDAs, the service would use the same technology as in-car sat-nav systems but also allow users to then take the phone / PDA out of the car and use whilst walking or cycling.
I have since found out that this has already been released in a simple form on the Nokia E61 mobile phone. So onto some other ideas . . .
MINI FAIR 2007
My only 'event' idea so far is to have a distributed media campaign around the launch of the new re-designed Mini. I recently received a letter inviting me to the first new mini launch in the Beaulie Motor Museum (it was simply a sentence telling me to go online and register and they would get back to me - personally thought they could have put in a bit more effort.) Some ideas I have had content wise include a revised digital version of the 'Mini' car game, competitions, videos, pictures etc . .
MYSPACE GONE MOBILE
This is a very rough idea of having a user driven content / sharing service application similar to myspace (hence the name) where users can upload media about their daily life and it can then be distributed to their friends. The general concept is if a person takes a photo or video of something funny / interesting they can upload it and tag it with names of their friends on the service who may like to receive it. Those people then receive an RSS feed informing them and they can then pull the content.
SAT-NAV
One of my first ideas was a satellite navigation system for mobile phones and PDAs, the service would use the same technology as in-car sat-nav systems but also allow users to then take the phone / PDA out of the car and use whilst walking or cycling.
I have since found out that this has already been released in a simple form on the Nokia E61 mobile phone. So onto some other ideas . . .
MINI FAIR 2007
My only 'event' idea so far is to have a distributed media campaign around the launch of the new re-designed Mini. I recently received a letter inviting me to the first new mini launch in the Beaulie Motor Museum (it was simply a sentence telling me to go online and register and they would get back to me - personally thought they could have put in a bit more effort.) Some ideas I have had content wise include a revised digital version of the 'Mini' car game, competitions, videos, pictures etc . .
MYSPACE GONE MOBILE
This is a very rough idea of having a user driven content / sharing service application similar to myspace (hence the name) where users can upload media about their daily life and it can then be distributed to their friends. The general concept is if a person takes a photo or video of something funny / interesting they can upload it and tag it with names of their friends on the service who may like to receive it. Those people then receive an RSS feed informing them and they can then pull the content.
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